Anusha
02-14-2007, 07:39 AM
Retail sales of Office 2007 were 108.3% better than those of Office 2003 during the first week of its launch, according to a preliminary study by the NPD Group, a consumer and retail trade researcher. The report noted that while the average selling price for Office 2007 declined 1.1% to $206.93, the dollar volume jumped by 106.3%. According to Chris Swenson, NPD director of software industry analysis, sales of the cheaper Home and Student editions of Office contributed to the dip in average selling price. Office 2007 commercial unit sales for the first month, in comparison to Office 2003 commercial sales, climbed approximately 61.3%, dollar volume jumped 97.8% and average selling price rose 22.6%.
"The Office 2007 launch was extremely successful, no matter how you look at it--whether it's the weekly or monthly sales. With almost zero advertising and marketing until the January 30, 2007, retail launch, I expected U.S. commercial license sales of Office 2007, as with Windows Vista, to be significantly below the sales of the previous version in its first full month on the market. They weren't. Sales of Office 2007 were significantly better," Swenson said.
News source: News.com (http://news.com.com/More+buyers+home+in+on+Office+2007/2100-1012_3-6158723.html?tag=nefd.top)
"The Office 2007 launch was extremely successful, no matter how you look at it--whether it's the weekly or monthly sales. With almost zero advertising and marketing until the January 30, 2007, retail launch, I expected U.S. commercial license sales of Office 2007, as with Windows Vista, to be significantly below the sales of the previous version in its first full month on the market. They weren't. Sales of Office 2007 were significantly better," Swenson said.
News source: News.com (http://news.com.com/More+buyers+home+in+on+Office+2007/2100-1012_3-6158723.html?tag=nefd.top)