Anusha
02-22-2007, 11:11 PM
If you live in the States and have been keeping up with the TV advertising war started by Apple, you, too, must be wondering when Microsoft is going to respond? As it turns out, they have, to some degree, with their "Wow" ad campaign. Unfortunately, it’s lacking in any real substance and fails to get Windows users to see the advantages of switching. Well done, sure. Even inspiring in many ways, but they fail to define their point at the end of the clip.
"Wow," This Makes No Sense. I hate to say it, but the Microsoft marketing team needs some serious help. Look, back when Microsoft was running commercials for Windows XP, there was a clear message being sent forth that Windows was about the applications. Very good! And this was themessage that ought to have continued on with Vista. But instead, we are shown four seconds of window switching after nearly a minute of inspirational moments. Are you kidding me? In contrast, Apple has both entertained and frankly, made Microsoft look really stupid. You might think that it was time for Microsoft to fight back, right? Then again, they may see this differently than I do.
Full story: OSWeekly (http://www.osweekly.com/index.php?option=com_content&task=view&id=2476&Itemid=449)
"Wow," This Makes No Sense. I hate to say it, but the Microsoft marketing team needs some serious help. Look, back when Microsoft was running commercials for Windows XP, there was a clear message being sent forth that Windows was about the applications. Very good! And this was themessage that ought to have continued on with Vista. But instead, we are shown four seconds of window switching after nearly a minute of inspirational moments. Are you kidding me? In contrast, Apple has both entertained and frankly, made Microsoft look really stupid. You might think that it was time for Microsoft to fight back, right? Then again, they may see this differently than I do.
Full story: OSWeekly (http://www.osweekly.com/index.php?option=com_content&task=view&id=2476&Itemid=449)