Anusha
02-27-2007, 05:21 PM
AMD chairman and CEO Hector Ruiz and executive vice president and chief sales and marketing officer Henri Richard shed light on AMD's channel plans, supply and financial issues, product road map and market strategy in an interview with CRN.
CRN: What will be the performance of Barcelona vs. Intel's quad-core?
RICHARD: It's in the speculation stage. But we know that we expect performance gains in the 40 percent to 70 percent range, and we know the scalability of our architecture is better than the competition. And it's no secret they have to introduce a new architecture at some point, so we know Barcelona will perform exceptionally well and will be outperforming the competition. The program is on track.
CRN: You mentioned the importance of Barcelona. What will be its impact on AMD this year?
RUIZ: This is an incredibly important product transition. We don't expect the ramp this year to be dramatic because it's a new core, new micro architecture and platform. The biggest impact it will have is that we'll see a large number of customers and partners align themselves behind the technology. We expect that ramp to follow along the same lines as when Opteron began to get adopted. So I expect it to follow the same patterns. Over 2007, it will have a significant impact on what I call design wins. People are committed to the architecture and product, and it will be a very significant part of revenue and earning in 2008.
Source:CRN Australia (http://www.crn.com.au/story.aspx?CIID=73837&src=site-marq)
CRN: What will be the performance of Barcelona vs. Intel's quad-core?
RICHARD: It's in the speculation stage. But we know that we expect performance gains in the 40 percent to 70 percent range, and we know the scalability of our architecture is better than the competition. And it's no secret they have to introduce a new architecture at some point, so we know Barcelona will perform exceptionally well and will be outperforming the competition. The program is on track.
CRN: You mentioned the importance of Barcelona. What will be its impact on AMD this year?
RUIZ: This is an incredibly important product transition. We don't expect the ramp this year to be dramatic because it's a new core, new micro architecture and platform. The biggest impact it will have is that we'll see a large number of customers and partners align themselves behind the technology. We expect that ramp to follow along the same lines as when Opteron began to get adopted. So I expect it to follow the same patterns. Over 2007, it will have a significant impact on what I call design wins. People are committed to the architecture and product, and it will be a very significant part of revenue and earning in 2008.
Source:CRN Australia (http://www.crn.com.au/story.aspx?CIID=73837&src=site-marq)