Sudantha_s
04-12-2008, 12:43 PM
Urchin Software from Google analyzes traffic for one or more websites and provides easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. If you have content behind a security firewall or on an intranet or internal network that prevents you from using the Google Analytics service, Urchin Software from Google is for you.
* In-house Flexibility: Configure Urchin according to your specific requirements and run it as frequently as you wish on your own Linux, Windows, or FreeBSD servers.
* Pagetags or IP+User Agent: Choose which methodology works best for you. You can even have the pagetags make a call to your Google Analytics account and run both products together allowing you to audit the pre and post processed data.
* Advanced Visitor Segmentation: Cross segment visitor behavior by language, geographic location, and other factors.
* Geo-targeting: Find out where your visitors come from and which markets have the greatest profit potential.
* Funnel Optimization: Eliminate conversion bottlenecks and reduce the numbers of prospects who drift away unconverted.
* Complete Conversion Metrics: See ROI, revenue per click, average visitor value and more.
* Keyword Analysis: Compare conversion metrics across search engines and keywords.
* A/B Testing: Test banner ads, emails, and keywords and fine-tune your creative content for better results.
* Ecommerce Analytics: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and see product merchandising reports.
* Search engine robots, server errors and file type reports: Get the stuff that only log data can report on.
http://www.google.com/urchin/index.html
* In-house Flexibility: Configure Urchin according to your specific requirements and run it as frequently as you wish on your own Linux, Windows, or FreeBSD servers.
* Pagetags or IP+User Agent: Choose which methodology works best for you. You can even have the pagetags make a call to your Google Analytics account and run both products together allowing you to audit the pre and post processed data.
* Advanced Visitor Segmentation: Cross segment visitor behavior by language, geographic location, and other factors.
* Geo-targeting: Find out where your visitors come from and which markets have the greatest profit potential.
* Funnel Optimization: Eliminate conversion bottlenecks and reduce the numbers of prospects who drift away unconverted.
* Complete Conversion Metrics: See ROI, revenue per click, average visitor value and more.
* Keyword Analysis: Compare conversion metrics across search engines and keywords.
* A/B Testing: Test banner ads, emails, and keywords and fine-tune your creative content for better results.
* Ecommerce Analytics: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and see product merchandising reports.
* Search engine robots, server errors and file type reports: Get the stuff that only log data can report on.
http://www.google.com/urchin/index.html