Vertu WORLDS Most Luxury Phone -
05-30-2011, 08:33 AM
Vertu designs and manufactures luxury mobile phones in the same vein as luxury watch manufacturers like Rolex, IWC and Patek Philippe. The most expensive model it has ever made is the Signature Cobra, at £213,000 (~$310,000); the most expensive regular model is the Signature Diamond at £55,000 (~$83,000). Prices start at £3500 for the Constellation model.
Other models include: Ascent, Constellation, Ascent Ti, Ascent 2010, Ayxta and Quest. The standard Ascent models come in many different colours, such as: Black, Brown, Red and Orange. The Special Edition models come in White, Azure Blue and Pink. The Summer Collection models come in Strawberry Red and White. Variations of the Ascent also include the RaceTrack Editions and Ferrari Edition. The original Ascent is no longer being produced, though the Constellation, Ascent Ti and Signature are still in production. There is a redesigned model of the Ascent, the Ascent 2010 currently in production.
Many of the models are made using precious materials such as gold, sapphire (for the mobile screen), rubies (for the bearings) and fine leather. Each mobile is hand-made in its factories in Church Crookham, Hampshire, England.
The business is based in the United Kingdom with offices in Paris, New York, Las Vegas, Singapore, Tokyo, Frankfurt, and Hong Kong. Vertu's president and COO is Perry Oosting, and the Principal Designer is Frank Nuovo. The business currently has over 600 employees. Operating Systems
As a division of Nokia, Vertu phones run similar operating systems to Nokia phones, albeit enhanced over the standard Nokia firmware. Thus, like Nokia's, previous and current Virtu phones run Symbian, while future phones will run Windows Phone 7.
Vertu mobiles are only available in its own branded stores, concessions in leading department stores such as Harrods and Selfridges in London, and other authorised retailers. Vertu’s flagship store opened in 2002 in Paris and then soon after in Singapore. There are now over 600 retail outlets, including one at Wynn Las Vegas.
One of the services acquired with a Vertu mobile is a year's free concierge service called "Vertu Concierge", operated by a number of providers worldwide. It is accessed through a special button, the "Concierge key", on the side of every phone.
This "hot key" puts the user through to a team of lifestyle managers who can book services such as gourmet dining, luxury travel or accommodation around the clock
Last edited by rikazahamed; 05-30-2011 at 08:38 AM.