FIFA 10 is the latest instalment of Electronic Arts' FIFA series of football video games. Developed by EA Canada, it is published by Electronic Arts worldwide under the EA Sports label. The playable teams are Chelsea, Barcelona, Juventus, Bayern Munich, Marseille and Chicago Fire. The tagline for the game is "How big can football get?".
FIFA 10 is the second version of the game to sponsor a football club. FIFA 10 is co-sponsor, with FourFourTwo, of English Football League One club Swindon Town. The FIFA 10 logo appears on the front of the team's away shirt and on the back of the home shirt.