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wink Easy way to undrstand for MBA students - 08-02-2007, 06:23 PM

1 You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - That's Direct Marketing

2 You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
"He's very rich. Marry him." - That's Advertising

3 You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:
"Hi, I'm very rich. Marry me." - That's Telemarketing

4 You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:
By the way, I'm rich. Will you marry me?" -That's Public Relations

5 You're at a party and see gorgeous girl. She walks up to you and says:
You are very rich! Can you marry ! me?" - That's Brand Recognition

6 You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback

7 You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap

8 You see a gorgeous girl at a party. You go up to her and before you
say anything, another person come and tell her: "I'm rich. Will you marry
me?" and she goes with him - That's competition eating into your market share

9 You see a gorgeous girl at a party. You go up to her and before you say:
"I'm rich, Marry me!" &your wife arrives. - That's restriction for entering new markets

10 You are at a party .. you see a gorgeous girl ..you walk up to her..before you say anything, she tells you "I know you are rich and I would like to marry you.. but you must convince your wife to marry my husband" -Thats...cross sell!!!!
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08-02-2007, 06:42 PM

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